In recent years, I've heard everything from moms saying to other moms "You don't allow your kids to watch television, do you?!" to articles stating t.v. can do everything from increasing a child's risk of ADD to lowering a child's intelligence.  Frankly, I think those who come up with these ideas have too much time on their hands.  I can speak for myself and virtually everyone else I've known:  as long as there are reasonable limits, there is nothing harmful about children watching television.

While the ad about "How Television Benefits Your Children" was from 1950 (before my time), I believe the statements that are being treated as a joke are accurate.  When I was a small child, t.v. was sometimes referred to as "the flickering blue babysitter;"  this did not mean parents neglected their kids, but that t.v. was something kids truly enjoyed. 

Second, it was educational in two different ways.  Like the ad said, kids who saw t.v. as a treat were far more inclined to be responsible with their homework and other chores.  Third, it brought families together--  and in families where everyone liked something different, families learned how to share.  (This was before the trend of each person having his or own t.v.).  There were also educational shows.  From Romper Room for the youngest children to a wide variety of game shows, it encouraged learning and participating.

I don't know if this was unusual or not, but my parents never restricted the t.v. shows and movies I watched.  One thing I learned that stayed with me throughout life was many of the worst problems people have are the result of simple misunderstandings and lack of communication.  (I learned that from watching soap operas at around eight years old).  I never restricted my kids' t.v.-watching, either.  One loved television;  the other liked only a few favorite shows.

All in all, I think looking at television as being harmful to children is ridiculous.  With moderation and sensibility, it can be very positive.